It takes 17 clicks for you to stop Google tracking you. It takes just 1 click to allow them to.
On average it takes 5 times longer to opt out from websites collecting your data than it takes to opt in.
Many of the websites you go to every day put trackers on you to follow you and sell your information. Even your local council:
Enfield council (North London) allow 25 different companies to collect your information when you go their website. 7 of which are data brokers: meaning that it is their business model to sell your data on.
Companies that you've never heard of are tracking you, tracing you and making money from you.
WHAT'S ALL THIS ABOUT?
We should be able to share in the wealth that is created from our data.
Our entire digital lives are being tracked.
Every question we search for, every website we go to, every action we take online. Companies, often that we’ve never heard of, are tracking us, profiling us and creating ‘digital fingerprints’ of us.
They sell this information and make money from it.
It's our information, it's our data and under GDPR legislation this means that it's our property.
Our data is our property, therefore, we should share in the wealth that is created from it.
WHAT WE ARE ASKING FOR
We are asking the secretary of state for Digital, Culture, Media and Sport to table a legislative motion that ensures that UK citizens can share in the wealth that is created when companies process (and sell) their personal (digital) data.
This motion should achieve the following:
1. Companies must use a uniformed mechanism on their website that enables people to opt out of their data being harvested - with a single click.
2. Companies must financially compensate people when they make money from selling their data.
There are many ways to implement this, we believe that parliament is well equipped to explore and discuss the most elegant method.
The digital data dividend is implemented
At 100k signatures parliament will debate the topic
At 10k signatures we will gain an official response from parliament